The worldwide COVID-19 outbreak has brought the world to a standstill, and tourism has been the worst affected of all major economic sectors. The impact on Africa has been delayed, but the continent will also be severely affected, both economically and socially, by this unprecedented pandemic.
Against the current backdrop of heightened uncertainty, tourism´s proven resiliency and dynamic nature needs to be harnessed and reinforced to support livelihoods. In this regard, a strong destination brand will contribute to boosting traveller confidence and promoting new experiences in one of the world’s most vibrant destinations.
UNWTO Inspiring Africa – Branding Challenge invites key actors from the marketing and branding sector to present their proposals for a campaign that positions Africa as a destination in the minds of travellers.
Beyond COVID-19, the campaign aims to create a positive image of Africa as a tourism destination that supports the efforts of individual countries and companies, tells the many positive stories about Africa and makes tourism a driver of development.
For more information of guidelines, criteria, timelines and application form, visit UNWTO Official Webpage.
